When you can't find inspiration, start grumbling.
After conceptualising brands like mamagoto, opening many restaurants across the country… Whenever we sat to brainstorm… We felt all our ideas at azure hospitality seem to be restricted by language…. So we went searching for people who for some random reason or the other turned their cars to hospitality. We wanted to incubate their stories and bring them to life.
We sat down and began to wonder what we should do next. All these labels began to bug us. They all felt like they had been done somewhere. Our imagination got bored with these stale ideas.
So we went searching for stories.
We met bankrupt software engineers at a conference who wanted to convert their start up office into a bar. We met a New yorker at a Bangalore house party who was moving back into his grand mom’s home and was keen on making it a space for others to eat, drink and hangout in. They were fascinating and even better for us, they needed some help. We loved their stories. So from these initial irritations to the chance meetings – we present our biggest adventure yet. SLY STORYS. A collection of real life stories edited by azure hospitality for you to experience.